APA Style
Schultz, D, E., Schultz, H, F. (2004).
IMC, The Next Generation: Five Steps for Delivering Value and Measuring Financial Returns .
New York:
McGraw-Hill.
MLA Style
Schultz, Don, E.., Schultz, Heidi, F..
"IMC, The Next Generation: Five Steps for Delivering Value and Measuring Financial Returns".
New York:
McGraw-Hill,
2004.
Books.