APA Style

Kaden, R, J. et al (2009). More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way and Effectively Using the Answers to Make More Money . London and Philadelphia: Kogan Page Limited.

MLA Style

Kaden, Robert, J.. et al. "More Guerrilla Marketing Research: Asking the Right People, the Right Questions, the Right Way and Effectively Using the Answers to Make More Money". London and Philadelphia: Kogan Page Limited, 2009. Books.