APA Style
Cravens, D, W., Piercy, N, F.
(2009).
Strategic Marketing
(
9th Ed)
.
Boston:
McGraw-Hill Irwin.
MLA Style
Cravens, David, W.., Piercy, Nigel, F..
"Strategic Marketing".
9th Ed
Boston:
McGraw-Hill Irwin,
2009.
Books.