APA Style
Kerin, Roger A., Peterson, Robert Allen. (2010).
Strategic Marketing Problems: Cases and Comments (12th Ed).
Upper Saddle River, New Jersey:
Pearson.
Chicago Style
Kerin, Roger A., Peterson, Robert Allen.
Strategic Marketing Problems: Cases and Comments.
12th Ed
Upper Saddle River, New Jersey:
Pearson,
2010.
Books.
MLA Style
Kerin, Roger A., Peterson, Robert Allen.
Strategic Marketing Problems: Cases and Comments.
12th Ed
Upper Saddle River, New Jersey:
Pearson,
2010.
Books.
Turabian Style
Kerin, Roger A., Peterson, Robert Allen.
Strategic Marketing Problems: Cases and Comments.
12th Ed
Upper Saddle River, New Jersey:
Pearson,
2010.
Books.