APA Style

Kerin, R, A., Peterson, R, A. (2010). Strategic Marketing Problems: Cases and Comments (12th Ed). Upper Saddle River, New Jersey: Pearson.

MLA Style

Kerin, Roger, A.., Peterson, Robert, Allen. "Strategic Marketing Problems: Cases and Comments". 12th Ed Upper Saddle River, New Jersey: Pearson, 2010. Books.