Books

Corporate social responsibility is not public relations: how to put CSR at the heart of your company and maximize the business benefits

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The world is at a tipping point – climate change, plastic pollution, bush fires, disappearing forests, a global pandemic and explosive conversations about diversity and inclusion. Now, more than ever, it is important for all types of businesses to have authentic Corporate Social Responsibility initiatives that are not a publicity spin. This book demonstrates that CSR is the future of business.

The book, Corporate Social Responsibility is Not Public Relations, contains 15 global inspirational interviews with thought leaders and entrepreneurs, including David Katz, CEO of Plastic Bank; Lois Acton, mentored by Anita Roddick, founder of the Bodyshop, Fred Huguez, who escaped the LA gang culture about the essence of sustainability, and more. These interviews within every chapter, along with the research, show there is international public support for business to do better and that CSR is driving investment. This is the time for all types of business to have CSR as the lifeblood for all their customers and employees.

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Availability

Detail Information

Series Title

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Call Number

658.408 WAL c

Publisher

London, UK : LID Publishing Limited., 2021

Collation

viii, 216 pages ; 23 cm

Language

English

ISBN/ISSN

9781911671428

Classification

658.408

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Business
Social responsibility of business
Public relations
Social media
Affaires
Entreprises
Médias sociaux
Relations publiques

Specific Detail Info

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Statement of Responsibility

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Other version/related

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