APA Style
Lovelock, C, H., Wirtz, J. (2011).
Services Marketing: People, Technology, Strategy (7th Ed).
Boston:
Prentice Hall.
MLA Style
Lovelock, Christopher, H.., Wirtz, Jochen.
"Services Marketing: People, Technology, Strategy".
7th Ed
Boston:
Prentice Hall,
2011.
Books.