APA Style
Schiffman, L, G. et al (2010).
Consumer Behavior (10th Ed).
Upper Saddle River, New Jersey:
Pearson Education/Prentice Hall.
MLA Style
Schiffman, Leon, G.. et al.
"Consumer Behavior".
10th Ed
Upper Saddle River, New Jersey:
Pearson Education/Prentice Hall,
2010.
Books.