APA Style
Keller, K, L., Swaminathan, V. (2020).
Strategic Brand Management: Building, Measuring, and Managing Brand Equity (Fifth edition.).
Harlow, Essex, England ; New Y:
Pearson Education.
MLA Style
Keller, Kevin, Lane., Swaminathan, Vanitha.
"Strategic Brand Management: Building, Measuring, and Managing Brand Equity".
Fifth edition.
Harlow, Essex, England ; New Y:
Pearson Education,
2020.
Books.