APA Style

Hoffman, K, D., Bateson, J, E, G. (2011). Services marketing: concepts, strategies, & cases (4th ed.). Australia ; Mason, Ohio: South-Western.

MLA Style

Hoffman, K., Douglas.., Bateson, John, E., G.. "Services marketing: concepts, strategies, & cases". 4th ed. Australia ; Mason, Ohio: South-Western, 2011. e-Book.