APA Style

Hollis, N. (2008). The global brand: how to create and develop lasting brand value in the world market (1st ed.). New York: Palgrave Macmillan.

MLA Style

Hollis, Nigel.. "The global brand: how to create and develop lasting brand value in the world market". 1st ed. New York: Palgrave Macmillan, 2008. e-Book.