APA Style

Torelli, C, J. (2013). Globalization, culture and branding : how to leverage cultural equity for building iconic brands in the era of globalization . New York City: Palgrave Macmillan.

MLA Style

Torelli, Carlos, J.. "Globalization, culture and branding : how to leverage cultural equity for building iconic brands in the era of globalization". New York City: Palgrave Macmillan, 2013. e-Book.