APA Style

Baack, D., Clow, K, E. (2018). Integrated advertising, promotion, and marketing communications (8th. ed (Global Edition)). Harlow: Pearson.

MLA Style

Baack, Donald., Clow, Kenneth, E. "Integrated advertising, promotion, and marketing communications". 8th. ed (Global Edition) Harlow: Pearson, 2018. Books.