APA Style
Kim, W, C., Mauborgne, R. (2015).
Blue ocean strategy : how to create uncontested market space and make the competition irrelevant .
Boston:
Harvard Business Review Press.
MLA Style
Kim, W, Chan., Mauborgne, René.
"Blue ocean strategy : how to create uncontested market space and make the competition irrelevant".
Boston:
Harvard Business Review Press,
2015.
Books.