APA Style

Kim, W Chan, Mauborgne, René. (2015). Blue ocean strategy : how to create uncontested market space and make the competition irrelevant . Boston: Harvard Business Review Press.

Chicago Style

Kim, W Chan, Mauborgne, René. Blue ocean strategy : how to create uncontested market space and make the competition irrelevant. Boston: Harvard Business Review Press, 2015. Books.

MLA Style

Kim, W Chan, Mauborgne, René. Blue ocean strategy : how to create uncontested market space and make the competition irrelevant. Boston: Harvard Business Review Press, 2015. Books.

Turabian Style

Kim, W Chan, Mauborgne, René. Blue ocean strategy : how to create uncontested market space and make the competition irrelevant. Boston: Harvard Business Review Press, 2015. Books.