APA Style

Kim, W, C., Mauborgne, R. (2005). Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant . Boston: Harvard Business School Press.

MLA Style

Kim, W., Chan., Mauborgne, Renee. "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant". Boston: Harvard Business School Press, 2005. Books.