APA Style

Prahalad, C, K., Ramaswamy, V. (2004). The future of competition : co-creating unique value with customers . Boston: Harvard Business School Pub..

MLA Style

Prahalad, C, K., Ramaswamy, Venkatram. "The future of competition : co-creating unique value with customers". Boston: Harvard Business School Pub., 2004. Books.