APA Style

Urban, G, L., Star, S, H. (1991). Advanced marketing strategy : phenomena, analysis, and decisions . Englewood Cliffs, N.J.: Prentice Hall.

MLA Style

Urban, Glen, L.., Star, Steven, H.. "Advanced marketing strategy : phenomena, analysis, and decisions". Englewood Cliffs, N.J.: Prentice Hall, 1991. Books.