APA Style
Clow, K, E., Baack, D. (2016).
Integrated Advertising, Promotion and Marketing Communications (7th ed., Global ed.).
England:
Pearson Education Limited.
MLA Style
Clow, Kenneth, E.., Baack, Donald.
"Integrated Advertising, Promotion and Marketing Communications".
7th ed., Global ed.
England:
Pearson Education Limited,
2016.
Books.