APA Style
Aaker, D, A. et al
(1992).
Advertising management
(
4th ed)
.
Englewood Cliffs, N.J:
Prentice Hall.
MLA Style
Aaker, David, A. et al.
"Advertising management".
4th ed
Englewood Cliffs, N.J:
Prentice Hall,
1992.
Books.