APA Style
Fletcher, A, D., Bowers, T, A. (1988).
Fundamentals of advertising research (3rd ed).
Belmont, Calif:
Wadsworth Pub. Co.
MLA Style
Fletcher, Alan, D., Bowers, Thomas, A.
"Fundamentals of advertising research".
3rd ed
Belmont, Calif:
Wadsworth Pub. Co,
1988.
Books.