APA Style

Fletcher, Alan D, Bowers, Thomas A. (1988). Fundamentals of advertising research (3rd ed). Belmont, Calif: Wadsworth Pub. Co.

Chicago Style

Fletcher, Alan D, Bowers, Thomas A. Fundamentals of advertising research. 3rd ed Belmont, Calif: Wadsworth Pub. Co, 1988. Books.

MLA Style

Fletcher, Alan D, Bowers, Thomas A. Fundamentals of advertising research. 3rd ed Belmont, Calif: Wadsworth Pub. Co, 1988. Books.

Turabian Style

Fletcher, Alan D, Bowers, Thomas A. Fundamentals of advertising research. 3rd ed Belmont, Calif: Wadsworth Pub. Co, 1988. Books.