APA Style
Cannon, Joseph P., McCarthy, E. Jerome, Perreault, William D., Jr.. (2012).
Essentials of Marketing (13th. Ed.).
New York:
McGraw-Hill Irwin.
Chicago Style
Cannon, Joseph P., McCarthy, E. Jerome, Perreault, William D., Jr..
Essentials of Marketing.
13th. Ed.
New York:
McGraw-Hill Irwin,
2012.
Books.
MLA Style
Cannon, Joseph P., McCarthy, E. Jerome, Perreault, William D., Jr..
Essentials of Marketing.
13th. Ed.
New York:
McGraw-Hill Irwin,
2012.
Books.
Turabian Style
Cannon, Joseph P., McCarthy, E. Jerome, Perreault, William D., Jr..
Essentials of Marketing.
13th. Ed.
New York:
McGraw-Hill Irwin,
2012.
Books.