APA Style
Lovelock, C, H., Wirtz, J. (2007).
Services Marketing: People, Technology, Strategy (6th).
New Jersey:
Pearson Prentice Hall.
MLA Style
Lovelock, Christopher, H.., Wirtz, Jochen.
"Services Marketing: People, Technology, Strategy".
6th
New Jersey:
Pearson Prentice Hall,
2007.
Books.