APA Style
Pelsmacker, P, D. et al (2013).
Marketing Communications: A European Perspective (5th Ed).
New York:
Pearson -- Prentice Hall.
MLA Style
Pelsmacker, Patrick, De. et al.
"Marketing Communications: A European Perspective".
5th Ed
New York:
Pearson -- Prentice Hall,
2013.
Books.