APA Style

Malhotra, N, K., Peterson, M. (2006). Basic Marketing Research: A Decision - Making Approach (2nd). New Jersey: Pearson Prentice Hall.

MLA Style

Malhotra, Naresh, K.., Peterson, Mark.. "Basic Marketing Research: A Decision - Making Approach". 2nd New Jersey: Pearson Prentice Hall, 2006. Books.