APA Style
Prahalad, C, K., Krishnan, M, S. (2008).
New Age of Innovation, The: Driving Cocreated Value Through Global Networks .
New York:
McGraw-Hill.
MLA Style
Prahalad, C., K.., Krishnan, Mayuram, S..
"New Age of Innovation, The: Driving Cocreated Value Through Global Networks".
New York:
McGraw-Hill,
2008.
Books.