APA Style

Kerin, R, A., Peterson, R, A. (1998). Strategic marketing problems : cases and comments (8th ed). Upper Saddle River, N.J.: Prentice Hall.

MLA Style

Kerin, Roger, A., Peterson, Robert, A. "Strategic marketing problems : cases and comments". 8th ed Upper Saddle River, N.J.: Prentice Hall, 1998. Books.