APA Style
Kerin, Roger A, Peterson, Robert A. (1998).
Strategic marketing problems : cases and comments (8th ed).
Upper Saddle River, N.J.:
Prentice Hall.
Chicago Style
Kerin, Roger A, Peterson, Robert A.
Strategic marketing problems : cases and comments.
8th ed
Upper Saddle River, N.J.:
Prentice Hall,
1998.
Books.
MLA Style
Kerin, Roger A, Peterson, Robert A.
Strategic marketing problems : cases and comments.
8th ed
Upper Saddle River, N.J.:
Prentice Hall,
1998.
Books.
Turabian Style
Kerin, Roger A, Peterson, Robert A.
Strategic marketing problems : cases and comments.
8th ed
Upper Saddle River, N.J.:
Prentice Hall,
1998.
Books.