APA Style
Belch, George E, Belch, Michael A. (1995).
Introduction to advertising and promotion : an integrated marketing communications perspective (3rd ed).
Chicago:
Irwin.
Chicago Style
Belch, George E, Belch, Michael A.
Introduction to advertising and promotion : an integrated marketing communications perspective.
3rd ed
Chicago:
Irwin,
1995.
Books.
MLA Style
Belch, George E, Belch, Michael A.
Introduction to advertising and promotion : an integrated marketing communications perspective.
3rd ed
Chicago:
Irwin,
1995.
Books.
Turabian Style
Belch, George E, Belch, Michael A.
Introduction to advertising and promotion : an integrated marketing communications perspective.
3rd ed
Chicago:
Irwin,
1995.
Books.