APA Style

Pearson, David, Fifield, Paul. (1994). Strategic Marketing Management: Analysis and Decision . London: BPP Publ.

Chicago Style

Pearson, David, Fifield, Paul. Strategic Marketing Management: Analysis and Decision. London: BPP Publ, 1994. Books.

MLA Style

Pearson, David, Fifield, Paul. Strategic Marketing Management: Analysis and Decision. London: BPP Publ, 1994. Books.

Turabian Style

Pearson, David, Fifield, Paul. Strategic Marketing Management: Analysis and Decision. London: BPP Publ, 1994. Books.