APA Style
Jefkins, F, W., Yadin, D, L. (2000).
Advertising (4th.ed).
Harlow ; New York:
Financial Times Prentice Hall.
MLA Style
Jefkins, Frank, William., Yadin, Daniel, L.
"Advertising".
4th.ed
Harlow ; New York:
Financial Times Prentice Hall,
2000.
Books.