APA Style

Osterwalder, A., Pigneur, Y. (2010). Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers . Hoboken, NJ: Wiley.

MLA Style

Osterwalder, Alexander., Pigneur, Yves. "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers". Hoboken, NJ: Wiley, 2010. Books.