APA Style

Cooper, Allan. (2011). How to Plan Advertising (2nd.ed). Australia: Cengage Learning.

Chicago Style

Cooper, Allan. How to Plan Advertising. 2nd.ed Australia: Cengage Learning, 2011. Books.

MLA Style

Cooper, Allan. How to Plan Advertising. 2nd.ed Australia: Cengage Learning, 2011. Books.

Turabian Style

Cooper, Allan. How to Plan Advertising. 2nd.ed Australia: Cengage Learning, 2011. Books.