APA Style

Katz, H, E. (2010). Media Handbook, The: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (4th Ed). New York: Routledge.

MLA Style

Katz, Helen, E.. "Media Handbook, The: A Complete Guide to Advertising Media Selection, Planning, Research, and Buying". 4th Ed New York: Routledge, 2010. Books.