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Brand activation : implementing the real drivers of sales and profit

Brand activation : implementing the real drivers of sales and profit

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Consumer-brand relationships: insights for theory and practice

Consumer-brand relationships: insights for theory and practice

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Brand new justice : how branding places and products can help the developing world

Brand new justice : how branding places and products can help the developing world

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The global brand: how to create and develop lasting brand value in the world market

The global brand: how to create and develop lasting brand value in the world market

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Globalization, culture and branding : how to leverage cultural equity for building iconic brands in the era of globalization

Globalization, culture and branding : how to leverage cultural equity for building iconic brands in the era of globalization

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Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business

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Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader

Discover your CEO brand : secrets to embracing and maximizing your unique value as a leader

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Best Practice Case In Branding : Lessons from the World's Strongest Brands

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How Brands Become Icons: The Principles of Cultural Branding

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The physics of brand : understand the forces behind brands that matter

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